Hi, I’m Jackie. Let’s talk brand strategy. Integrated marketing. The psychology of influence. And anything food.
I'm a proud Arizona State Sun Devil (forks up!) and naturally curious marketer and business leader. I'm always down for solving gnarly problems and thrive working with talented, diverse teams at companies big and small.
From the Chicagoland area 🌽 to the Valley of the Sun 🌵 to the Sooner State 🤠 and the "Big D" ⭐, my family and I currently reside in Salt Lake City, Utah ⛰️.
It’s been a fun ride! Here’s a few highlights:
Overseeing the award-winning social + digital media presence of a $4 billion restaurant brand
Unlocking store segmentation for digital displays across 3,500 locations
Building a 18-month innovation pipeline and promotional calendar for the inventors of the pizza buffet
Leading strategy and growth for August United, one of Adweek’s Fastest-Growing Agencies; acquired by McKinney, a member of the global Cheil Agency Network
Guiding influencer marketing strategy for industry leading foldable and camera phones
Refreshing and re-focusing a fast-casual restaurant’s brand identity, menu, and marketing approach to earn outsized attention and relevance with new guests without abandoning its core
I'm a connector of dots, always seeking after the WHY. And I'm certainly not afraid to turn an idea into something real. In my free time, you'll find me imagining with my two kiddos, competing on the softball field, grilling delicious food with my husband, or helping craft the perfect presentation for worthy causes.